professional color & color care

Color creatively, by numbers! The Pure Color System gives you all the colors of nature in your hands for endless possibilities! Create over 100 sha...

 A multi-functional salon service add-on where "clear glaze" meets Simply Smooth Technology! A post color service color locking treatment that is d...

A post color / chemical service treatment, formulated and designed to help create younger, healthier, smoother hair. Balance the keratin depleted f...

Pure Color 20 Volume Creme Developer is a Keratin and Argan Oil enriched, 6% Hydrogen Peroxide additive to be mixed with our Pure Color Lightening ...

Pure Color 10 Volume Creme Developer is a Keratin and Argan Oil enriched, 3% Hydrogen Peroxide additive to be mixed with our Pure Color Lightening ...

A multi-functional salon service add-on where "clear glaze" meets Simply Smooth Technology! A post color service color locking treatment that is de...

Pure Color 30 Volume Creme Developer is a Keratin and Argan Oil enriched, 9% Hydrogen Peroxide additive to be mixed with our Pure Color Lightening ...

Pure Color Dye-lute Creme Developer is a Keratin and Vegetable Oil enriched additive to be mixed with our Pure Color Lightening Powder to create a...

Re•Bond•X 3 in 1 Rebonding Treatment will Bond within the hair structure during a chemical service to stabilize & reconstruct hair.  Pasteli...

A post color / chemical service treatment, formulated and designed to help create younger, healthier, smoother hair. Balance the keratin depleted f...

Pure Blends Clay Lites Lightener is a Clay based, Keratin infused, dust free, creative and artistic free-form lightener for Balayage and special, h...