At American Culture Brands, we believe in formulating hair care products that go beyond the surface—repairing, strengthening, and restoring hair from the inside out. Two of the most powerful ingredients we use to achieve this are Hydrolyzed Keratin and Hydrolyzed Collagen. Together, these protein powerhouses work to rebuild damaged hair, reinforce structure, improve hydration, and enhance overall hair health.
How Do Hydrolyzed Keratin & Hydrolyzed Collagen Work Together?
Both hydrolyzed keratin and hydrolyzed collagen are proteins that naturally occur in the body. While keratin is the primary building block of hair, giving it strength and resilience, collagen provides structural support, moisture retention, and flexibility.
In our formulas, these two ingredients complement each other:
✅ Hydrolyzed Keratin: Repairs damage, strengthens hair fibers, and reduces frizz.
✅ Hydrolyzed Collagen: Improves moisture retention, enhances elasticity, and increases volume.
Together, they restore the hair’s natural protein structure while locking in hydration, making hair healthier, more resilient, and visibly smoother.
What Is Hydrolyzed Keratin?
Hydrolyzed Keratin is a protein derived from keratin, a fibrous structural protein that makes up about 90% of the hair’s composition. Through a process called hydrolysis, keratin is broken down into smaller protein fragments (peptides and amino acids), allowing it to penetrate the hair shaft and repair damage at the core.
How It Repairs Hair
🔹 Penetrates the Cortex – The small protein fragments enter deep into the hair fiber, reinforcing weakened strands.
🔹 Binds to Damaged Areas – Hydrolyzed keratin fills in gaps and cracks in the hair cuticle and cortex, restoring smoothness and strength.
🔹 Forms a Protective Shield – It creates a barrier against heat, UV rays, and chemical treatments, preventing future damage.
Key Benefits
✔ Repairs & Strengthens Hair – Rebuilds the protein structure, making hair more resilient to damage.
✔ Reduces Frizz & Enhances Smoothness – Fills in cuticle gaps, reducing porosity and flyaways.
✔ Increases Elasticity & Flexibility – Prevents breakage by restoring hair’s natural flexibility.
✔ Boosts Shine – A smoother cuticle reflects more light, creating healthy, vibrant hair.
What Is Hydrolyzed Collagen?
Hydrolyzed Collagen is a structural protein that plays a crucial role in moisture retention and elasticity. Unlike keratin, which directly strengthens the hair fiber, collagen supports hydration and suppleness, keeping hair soft, flexible, and full of life.
Through hydrolysis, collagen is broken down into smaller peptides, allowing it to bind to the hair shaft and improve hydration levels.
How It Nourishes & Hydrates Hair
🔹 Deep Hydration – Hydrolyzed collagen attracts water molecules, ensuring hair stays moisturized.
🔹 Elasticity & Strength – It replenishes the hair’s natural flexibility, reducing brittleness and breakage.
🔹 Protective Barrier – Forms a film over the hair cuticle, shielding hair from environmental stressors like heat and pollution.
Key Benefits
✔ Moisturizes & Hydrates – Helps lock in moisture, preventing dryness and brittleness.
✔ Boosts Hair Thickness & Volume – Improves the diameter of individual strands, making hair appear fuller.
✔ Prevents Hair Damage – Strengthens the outer cuticle layer, reducing split ends and breakage.
✔ Enhances Hair Texture & Shine – Smooths rough, porous hair for a silkier, shinier finish.
The Ultimate Repair System: Why We Use Both in Our Hair Care Products
At American Culture Brands, we combine Hydrolyzed Keratin and Hydrolyzed Collagen in our formulations because strong hair needs both structure and hydration.
🔹 Hydrolyzed Keratin repairs and strengthens hair at a structural level, reinforcing the protein matrix of the hair shaft.
🔹 Hydrolyzed Collagen improves moisture retention, elasticity, and flexibility, ensuring hair remains hydrated, soft, and resilient.
By using both ingredients together, our products deliver complete hair repair, helping to:
✔ Rebuild and restore damaged, weakened hair fibers.
✔ Protect against breakage, split ends, and future damage.
✔ Keep hair hydrated, soft, and full of life.
✔ Enhance hair’s shine, smoothness, and overall manageability.
Whether your hair is chemically treated, heat-styled, or naturally prone to dryness, this dual-action repair system ensures it remains strong, healthy, and vibrant from root to tip.
Stronger. Smoother. More Resilient Hair—From the Inside Out. ✨
