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AMERICAN CULTURE SIMPLY SMOOTH PURE NV PURE BLENDS K•LOR
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BOTANICALLY BLENDED
KERATIN & COLLAGEN INFUSED
SULFATE & SODIUM CHLORIDE FREE
SIMPLE SMOOTHING FOR ALL HAIR TYPES

Texture Management through the Art of Keratin. Formulated with the highest quality keratin & collagen, each product is carefully crafted to repair, rejuvenate & restore the hair.

SIMPLY THE BEST

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    Simply Smooth

    Magic Potion Curly

    Simply Smooth Xtend Reparative Magic Potion Curly fixes everything magically! It is a botanically blended, Keratin infused curl taming potion, desi...

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SIMPLE STYLING

Magic Potion Intense Blowout Home-Use fixes everything magically! This botanically blended, Argan-Oil, Keratin & Collagen infused magical blowout lotion is designed to cut your drying & styling time in half and instantly transform your hair, so that you could achieve a smooth, bouncy, long lasting salon quality blowout right from your very home!

A SIMPLE STORY

Simply Smooth is the innovator for a salon category called "Texture Management", developed to help stylists control the varying degrees of smoothing based on their clients specific needs & desires.

Texture Management through Simply Smooth provides flexibility, adaptability & control.