New Hair Care

The Original Magic Potion will leave you in awe! If you didn't believe in magic before, then you will now! A weightless, all-purpose leave-in condi...

Experience the magic of healthy hair! A daily shampoo, designed to luxuriously hydrate, strengthen, and repair hair through daily use. This high-qu...

Experience the magic of healthy hair! A daily conditioner designed to reconstruct, restore, repair, strengthen, smooth, and control humidity in you...

Cover up those roots & revitalize your hair color service!  Pure Blends Root Blender Concealer & Touch Up Spray is a mineral based, tempora...

A volumizing foaming mousse that will build long lasting, natural volume and body with high humidity curl retention without the sticky residue left...

Raise your roots with a wave of the magic wand! A light & powerful directional foam, root lifting mousse that will create ultimate lift, thickn...

Ultimate hold like a spell has been casted on your hair! Create the ultimate hold & shine while controlling humidity, for long lasting style. T...

The Cure is a 450° para-magnetic alloy tool for superior smoothing! Pioneered and designed to properly infuse Keratin Treatments deep into the cut...

A keratin and collagen infused daily shampoo and conditioner duo, created for all hair types that is designed to restore depleted keratin into your...

A keratin and collagen infused daily shampoo and conditioner duo, created for all hair types that is designed to replenish moisture, provide streng...

Brighten & heal your hair! Our Brighten & Heal duo is a two-step treatment designed to brighten, nourish & repair your hair! This kit i...

A demi-permanent hair dye and maintenance conditioning system designed to deposit a pure, vivid pigment of your choice into your hair, staining and...

A demi-permanent hair dye and maintenance conditioning system designed to deposit a pure, vivid pigment of your choice into your hair, staining and...

A demi-permanent hair dye and maintenance conditioning system designed to deposit a pure, vivid pigment of your choice into your hair, staining and...

A demi-permanent hair dye and maintenance conditioning system designed to deposit a pure, vivid pigment of your choice into your hair, staining and...

A demi-permanent hair dye and maintenance conditioning system designed to deposit a pure, vivid pigment of your choice into your hair, staining and...

A demi-permanent hair dye and maintenance conditioning system designed to deposit a pure, vivid pigment of your choice into your hair, staining and...

A demi-permanent hair dye and maintenance conditioning system designed to deposit a pure, vivid pigment of your choice into your hair, staining and...

A demi-permanent hair dye and maintenance conditioning system designed to deposit a pure, vivid pigment of your choice into your hair, staining and...

A color sealing shampoo and conditioner duo created especially for color treated hair as well as all hair types, that is designed to repair and rep...

Pure NV Humidity Defense Hair Spray Non-Aerosol is an NV Complex enriched, botanically blended, Argan Oil and Keratin infused lightweight, non-flak...

A weightless finishing serum and heat protectant, designed to condition hair and control texture, while adding astonishing shine. This product will...

A keratin and collagen infused daily conditioner, created for all hair types that is designed to replenish moisture, provide strength, restore elas...

A demi-permanent hair dye and maintenance conditioning system designed to deposit a pure, vivid pigment of your choice into your hair, staining and...

Protect your color treatment! Chestnut Hydrating Color Depositing Shampoo is a daily, semi-permanent color depositing shampoo used to refresh and m...

Protect your color treatment! Cocoa Hydrating Color Depositing Shampoo is a daily, semi-permanent color depositing shampoo used to refresh and main...

Maintain your fashionably fun hair color or tint your hair with a more temporary and pastel color all while keep your hair moisturized and soft! A ...

Maintain your fashionably fun hair color or tint your hair with a more temporary and pastel color all while keep your hair moisturized and soft! A ...

Simply Smooth Xtend Keratin Reparative Magic Potion Blowout fixes everything magically! It is a botanically blended, Argan-Oil, Keratin and Collage...

Conjure up some perfect coils! A curl taming potion, designed to instantly transform messy, misdirected curls into soft, frizz-free, bouncy beautie...

Watch as the magic happens! A daily conditioner designed to reconstruct, restore, repair, strengthen, smooth, and control humidity in your hair. Th...

Watch as the magic happens! A daily shampoo, designed to luxuriously hydrate, strengthen, and repair hair through daily use. This high-quality sham...

The Original Magic Potion will leave you in awe! If you didn't believe in magic before, then you will now! A weightless, all-purpose leave-in condi...

Simply Smooth Xtend Keratin Replenishing Deep Conditioner is a botanically blended, Keratin infused, deep penetrating daily conditioner, designed t...

A keratin and collagen infused daily shampoo, created for all hair types that is designed to replenish moisture, provide strength, restore elastici...

A color sealing shampoo created especially for color treated hair as well as all hair types, that is designed to repair and replenish damaged hair,...

A blonde's new best friend. This purple shampoo will brighten and tone your hair color while also protecting against and getting rid of any unwante...

A keratin and collagen infused daily conditioner, created for all hair types that is designed to replenish moisture, provide strength, restore elas...

A keratin and collagen infused daily shampoo, created for all hair types that is designed to replenish moisture, provide strength, restore elastici...

A color sealing conditioner created especially for color treated hair as well as all hair types, that is designed to repair and replenish damaged h...

A highly reparative, color locking, conditioning mask that will deliver intense moisture and immediate nourishment to de-hydrated, brittle, coarse,...

Calm your frizzy hair & define curls without crunch!  A multi-use curling OR smoothing balm that leaves hair soft, smooth, non-flaking & fr...

A lightweight, non-flaking hair spray with a flexible hold for damp or dry hair styling. Designed to resist humidity, repel moisture, & leave t...

A violet shampoo to brighten blonde, platinum, silver and gray colored hair by neutralizing unwanted brassiness or yellow / reddish tones, while al...

An everyday shampoo for medium to heavy hair types to balance moisture levels, smooth hair, build body, improve luster and restore depleted keratin...

Cleanse your hair while sealing in your hair color service! Enhance color vibrancy and luster, tame fly-aways and revitalize color treated hair. A ...

Calm your stressed, curly, textured hair! A no-lather shampoo created for curly hair and designed to keep your hair feeling moisturized while helpi...