Simply Smooth is salon-quality haircare made simple.
Our keratin-infused formulas smooth frizz, protect color, and hydrate hair—without the harsh ingredients. Free from unnecessary fillers, we believe in clean, effective beauty that works for all hair types. Whether you're air-drying or heat-styling, Simply Smooth leaves your hair soft, shiny, and effortlessly manageable.
No fluff. No frizz. Just Simply Smooth.
Protect Your INvESTMENT
ELIMINATE COLOR FADE
Formulated With Advanced-Aging & Anti-Color Fade Technology
Shop THE MAGIC POTION COLLECTION
A SIMPLE STORY
Simply Smooth is the innovator for a salon category called "Texture Management", developed to help stylists control the varying degrees of smoothing based on their clients specific needs & desires.
Texture Management through Simply Smooth provides flexibility, adaptability & control.
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