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WHERE CONCEPTS ARE CREATED & IDEAS COME TO LIFE

PRODUCT DEVELOPMENT

Our approach to product development is to create out of the box, high-quality and performance products that excite people. Every step of the development process happens within our facilities. It starts off with a simple concept then we find the perfect balance of ingredients, create the ultimate fragrance, shade and texture and the perfect product experience comes to life!
WHERE WE ENSURE QUALITY & SAFETY FOR ALL

PRODUCT TESTING

All products are developed and tested through a substantial testing process, first in our lab for stability, and performance at our own active test salon. All products are created first and foremost with the integrity of the hair at prime importance. American culture products are developed with only the finest, high-quality ingredients available and are never tested on animals.
WHERE THE REAL MAGIC HAPPENS

PRODUCTION

Our production facility is where ideas form & dreams come true! All aspects of production happen in house, from compounding, multi-purpose filling, capping, batch coding, silk screening and labeling to warehousing and shipping.