Pure NV products are sodium-chloride, sulfate and paraben free. Pure NV is a powerful, botanically-derived collection of hair products that are perfect for people with moisture deprived hair or experiencing dry scalp issues. While many cleansers are comprised of harsh sulfates, our formulas utilize carboxylate and sulfonate cleansers that are purely derived from plants. These gentle, high quality cleansers cleanse without dehydrating and indulge the hair in serious moisture. The moisture-rich formulas are super gentle, hydrating, and reparative to restructure and recondition hair fibers and are essential to good scalp health.