Our focus is helping stylists propel their craft through out of the box, high quality superior products and unique formulas that make a true difference in clients’ hair.
THE AMERICAN STANDARD DIFFERNENCE
Our values are simple: to define the culture of hair care through a non-demographic approach that spans all generations and bridges all ethnicities. We approach product development with the mindset to create out of the box, high quality and performance products that excite hairdressers and elevate their craft, along with at home maintenance products that enable consumers to replicate the “salon look” at home.
American Culture has built a “culture team” of educators whose mission and purpose is to train and motivate fellow hairdressers to reach new levels and become well-rounded in their art. They are creative, high energy individuals with a strong background in styling, with exceptional communication skills. Each week American Culture’s “culture team” conducts salon classes, product knowledge classes and appear at private and major trade shows all around the country.
Dedicated to fulfilling the individual styling needs of all cultures, American Culture is internationally distributed and currently sold in countries including the US, Puerto Rico, Canada, Mexico, Italy, Spain, Australia, Russia, South Korea, and so much more!